The Lincoln Building opposite Grand Central Terminal

The Lincoln Building was cited as an example, including a new tenant who praised the program. Because the space "was completely finished when I saw it, I didn't have to imagine what it would look like," said the entrepreneur, whose risk management consulting firm is one of the building's newest tenants.

Anthony E. Malkin notes that attractive, modern pre-builts also are being offered in other Wien & Malkin office buildings in Manhattan, and there is a growing demand for them.

Mr. Malkin says the Wall Street Journal article, together with other business media acknowledgements of Wien & Malkin's proactive style, "reflect the emphasis we place on leading the marketplace to achieve the objectives of Wien & Malkin investors. We stay ahead of the curve to create powerful competitive advantages," he says, adding:

"Our goal is to retain and attract tenants, and a big part of that is innovating and broadcasting our innovation to the markets. That leads to more tenants, and happy investors."

Early last year a Wall Street Journal column reported W&M Properties was boosting the quality of its tenant occupancies at First Stamford Place by monitoring the underutilization of space leased by some tenants. Proactively relocating or modifying the leases of tenants that were not efficiently using all of their space, W&M was able to accommodate the expansion needs of a major tenant, Thomson Corp., one of the world's largest financial publishing and software companies.